Six Simple Tips To Improve Your Rankings on Search Engines.
If you want to improve the rankings of your web pages on search engines like Google and Bing, there are many routes to take. Some are simple, while others are certainly not a walk in the park. That’s why in this read, we’ve decided to discuss 6 of the common and easy to implement optimization tips to boost your rankings.
1- Have a Responsive Web Design
Nowadays, Google’s algorithm takes priority on mobile, and so it’s imperative to ensure your web pages are well optimized for mobile devices. Most individuals nowadays mostly use smartphones and tablets to browse the internet, and so it makes sense why Google would focus on mobile usability.
A point to note is that Google recommends responsive web design rather than individual pages for desktop and mobile. Responsive design is simply a setup whereby the server sends the same HTML code to all devices a language like CSS is utilized to modify the page rendering on the gadget.
2- Improve Website Speed
In this digital age, where the internet is getting faster and faster, people have adapted to a lifestyle where they have an urge to get information as fast as possible. People will leave your website if it loads for more than 5 seconds and go to your competitors. There are several things you can do to ensure your website pages load faster, and you can get them from Google PageSpeed Insights.
3- Alter The Content Focus of Your Pages
The better your pages answer the questions of the visitors, the more likely Google will rank your web pages higher. Optimize your content to ensure that it matches the searchers’ intent. Your site should have many pages that tackle your niche from varying angles. It ideally helps when you increase the content length of your website.
4- Get Rid of Duplicate Content
If the same content appears more than once in your site, Google will pick the best version for the search results. However, that is not always guaranteed. As such, it is best to get rid of duplicate content so that the search engines can easily and promptly find the most relevant web pages.
An audit tool such as our free website audit tool enables you to spot duplicate content issues on your site quickly. It finds everything from duplicate content to duplicate paragraphs, titles, and much more. Ensuring that you do not have duplicate content will boost the ranking of your site.
5- Switch Your Site to HTTPS
Search engines prefer secure sites, and it’s easy to get an SSL certificate either free or for a small fee from most web hosts. All you have to do is redirect your HTTP web pages to the HTTPS version and utilize the canonical attribute to show Google and other search engines that you prefer the secure version of your web pages.
6- Get Rid of Things that Deter Search Engines
Most sites have elements that unwittingly block the search engines. If your site has such, Google will not be able to index the pages properly. Again, you can use our free audit tool to ensure that crawlers have an easy time accessing your website pages.
With these easy tips, you should be able to improve your rankings on the search engines
Contact us to find out how we can help you get better rankings and more customers.